Taylor Swift’s sudden foray into the NFL world continues to captivate audiences, especially among women.

On Sunday night, the Kansas City Chiefs secured a thrilling 23-20 victory over the New York Jets at MetLife Stadium, and all eyes were on the pop sensation who was in attendance. Amid swirling rumors of a potential romance with Chiefs’ tight end, Travis Kelce, Taylor Swift’s presence has become a phenomenon in itself.

The “Sunday Night Football” showdown featuring Taylor Swift drew an astounding average of 27 million viewers across NBC and its affiliated platforms, marking the highest viewership for a Sunday night show since Super Bowl LVII earlier this year. The game reached its zenith in the second quarter, with a staggering 29.4 million viewers tuned in. These numbers represent a remarkable 22% increase from last year’s Week 4 “Sunday Night Football” game, which featured NFL stars Patrick Mahomes and Tom Brady. Furthermore, the game set a new record for NBC Sports, with 1.85 million viewers streaming the game, making it the most-watched regular-season Sunday NFL game in history through streaming platforms.

Taylor Swift's NFL Impact: Chiefs' Win Over Jets Breaks Records with Pop Star in Attendance

What sets this spectacle apart is the massive female viewership it garnered, with an additional 2 million female fans joining the Taylor Swift-fueled excitement. Among teenage girls aged 12-17, viewership skyrocketed by an astonishing 53% compared to the season-to-date average of the first three “Sunday Night Football” games. Women aged 18-24 saw a 24% increase in viewership, while women aged 35 and older witnessed a remarkable 34% surge in interest.

Remarkably, Kansas City emerged as the epicenter of this nationwide football frenzy, with a staggering 83% of households in the city tuning in. Surprisingly, New York, despite being the host city for the Jets, only managed to tie for ninth place in terms of viewership.

Taylor Swift initially sent shockwaves through the NFL world when she made her first appearance at Arrowhead Stadium last week, where she watched the Chiefs triumph over the Chicago Bears. Sitting alongside Donna Kelce, she ignited long-standing dating rumors with Travis Kelce, and the pair was once again spotted leaving MetLife Stadium together after Sunday night’s victory. While neither party has confirmed the nature of their relationship, Swift’s presence has undeniably transformed Travis Kelce into a superstar. In the wake of her appearance, Kelce’s jersey sales surged by an astounding 400%, and his podcast consistently claimed the top spot on Apple’s overall charts.

“Travis Kelce was already a football star, but after being linked to Taylor Swift, now he’s in an entirely different orbit,” remarked Beth Booker, founder of Gracie PR. “Miss Americana is turning Travis Kelce into America’s sweetheart.”

As Taylor Swift’s magnetic influence continues to captivate NFL audiences, the duration and extent of her impact on the Chiefs and the sport as a whole remain uncertain. However, one thing is clear: the NFL and its networks are making the most of this extraordinary phenomenon, where Taylor Swift takes center stage.

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